Keep It 100. How To Earn Beauty VoxBoxes.
Influenster is a social networking site a step above the other ones because they score you and the higher your score is, the more influential you are. The more influential you are, the more Voxboxes you get from them.
Their promotional boxes are called Voxboxes. Most of them are beauty related, but they have a box for everything, such as moms, kids, and even pets. A Voxbox can show up with a sample of Nyquil in it, or it could be a box packed with sample sizes (or occasionally full-size products). Many are beauty boxes with full-size products.
You have to give this your best effort. You need to put your profile together; put up a picture, and link all your social media. Your accounts need to be public. If you're not going to make your accounts public, you need to make a public one separate from your private one.
You need to get on Influenster and start reviewing products; it's a lot like Amazon or Sephora reviews. You write up the products, and you give them stars. The more reviews you do, and the more reviews you like helps. Posting increases your chances of getting selected for a screening survey for a box.
You know you are being considered for a box when they email you a survey.
The physical boxes are anything tangible. How they decide who gets one is analytical, as they are looking for certain people. For some boxes, they are looking for moms, while some boxes are for a particular age range and sex, and some are skin type.
It never hurts to have a large following on social media. I will tell you, I barely ever got boxes before, and I have gotten several screening surveys in the last two months because I worked hard. I got my Instagram account up to over 3,000 followers, and I am over 5000 on Twitter.
It does not hurt to go to social media and find profiles similar to yours that are successful and do research. Use the same hash tags, and post during the same time of day that they are posting. You do not want you to copy them; be your authentic self, but learn from them.
There is no room for fake people in this. When selling yourself as an influencer, you have to be real. Your authentic voice has to come through, and you to be active on social media.
Being active on Instagram and Twitter account is crucial. If you want likes and followers, posting beautiful pictures is key. Pinterest and Facebook help in reaching a wider audience I would focus mainly on Twitter and Instagram.
Instagram can share your posts on Facebook for you. An official Facebook page is less work for some because of this.
Keep your personal life as separate from these accounts. Think of it as a job. Be yourself, but compartmentalize your private life on social media. You need a private life outside of this, just for you. Your followers are here on Instagram to look at beautiful pictures. They care but not that much.
Posting about your personal life is more appropriate on Facebook and a blog. If you're a mom blogger with parents following you that may not translate well on some social platforms where people want to see specific things.
Twitter is succinct. Instagram is about being aesthetically pleasing. You're supposed to keep things straightforward and clean.
You can promote on these sites. Remember that these places appeal to many teenagers and young adults.
What is relevant to a 27-year-old mother of two. May not be to a 17-year-old girl who just wants to see pictures of makeup and her friends if you're incorporating beauty into your account.
Mothers who follow you because of your blog won't mind an assortment of photos and posts. People who support you for one or two specific reasons will.
Are you going to going to work and tell your boss and all your co-workers that your husband is annoying you? Are you going to tell everyone that you know that your kid pissed on the carpet? No. Keep it authentic, but don't tell everyone everything. Most people just don't care, and you're scaring away potential followers who may love you, and not the kid stuff. Most of us are parents who want a break when we are on Instagram.
Please, do not be hurt by the thought some people do not want to see pictures of your kids. Read this. http://www.telegraph.co.uk/women/mother-tongue/11941105/Over-sharenting-baby-photos-on-social-media-has-ruined-it.html
The bottom line is if you want to get beauty boxes and are a mom blogger, consider using your Instagram account to focus solely on beauty. Promote your mom blog on Facebook and Twitter. Beauty is huge on Instagram. Make a separate account for parenting.
If you want to start getting more promotional items related to beauty, and all you post are pictures of your kids, it's not going to happen. Sometimes mom bloggers with a substantial following are the exception.
Beauty companies want to give stuff away to people who attract people with money to spend on makeup. Many of the people who follow beauty influencers are teens and young women without kids. Moms count too. Remember makeup is for everyone.
Remember, many young people left Facebook because it used to be the cool place for college kids, but then everyone else invaded after Myspace started to wane. My Grandma has a Facebook. She does not shop at Sephora.
You want young people with disposable income following you. If your posts are all about parenting, and they don't have kids, they won't follow you.
There is also this to consider. So read up.
From the male perspective:
Most good quality pictures use the right hash tags. Know what hash tags are trending. Posting at the right times of the day is key. For me, it is in the middle of the night that works best.
Follow people who are following your competitors! Yes, I just said that right. Support the people that like their posts. Follow those who comment. Do not follow all of their followers. Follow the followers who like the same things you do; this means looking at hundreds if not thousands of profiles. It is intense work. Following some of their supporters in hopes, they will follow you could result in people who unfollow quickly. You want people who will like your pictures. You want followers who will interact with your account. You need active engagement. Not just followers.
Many influencers purchase their supporters, and we all use different apps that help us track our supporters. We know who is following us and unfollowing us. We live and die by numbers.
Monitor your competition, you might be similar accounts, and you might be friends with them. You are going to have to keep up with them. Instagram and Twitter can be vicious. People will follow and unfollow in hopes of you noticing them and following them. People will block you for unfollowing them. It is hard work. Do not be like that. You want real followers and genuine engagement. Therefore, if you want people to notice you, you have to make them find you.
If I like someone and they are active on social media, I want them to like me, so I must engage with them on social media. I am going to like their posts, and I will comment. If you have many followers, it's a lot of work. You have to care about them. Being unauthentic will lead to failure.
I love my followers. They are the reason I take pictures, and they are why I write reviews. I want them to be happy. They give me a purpose. I will answer private messages. I will give them my tips. I look for followers that are people I want to follow. I follow people who I would befriend in real life.
You could participate in promotional Facebook groups. However, the followers you get from that may unfollow, and they are a lot of work. Another point; the people who follow you from these likely are not following you because they want to. They may not engage with your account.
These groups help, but in my opinion, you're better off earning followers from the effort on your part. These groups can help get you started and give you support, but cannot sustain you. You need authentic followers who like you for you.
Now that we have covered how to improve your social media score out of the way, you have to get a website or blog where you can put your Influenster badge. The more clicks your button gets, the more likely you are to get a box.
Add Influenster email addresses to your contacts, so your emails never are put into the spam box. You have to fill out the screening surveys; those are how you know you are up for a box.
Stay on top of things. Go where they have samples and makeup, and swatch makeup. If there is a hygienic way of testing makeup, then wear it. Ask for samples, use the products, and test them out. Spray perfume and wear it for the rest the day, and then write a review on it. Do not ever write fake reviews.
If you do not like something, tell the truth. Even if you got it from the Voxbox or it was given to you free somewhere else. Be honest, because I do not want to follow someone that never dislikes anything. You have to give negative reviews of bad things. Do not lead people astray. If I am following a beauty blogger and they say they love everything, I know they are full of crap, and I unfollow them. Not everything is going to work for you. If you want people to know that you are honest and they should listen to you, then you have to come forward when things are bad quality.
It is not that hard to understand how to use Influenster; you log in as you would for any other website, you check your account, and you make sure that you do not have any messages (which they call snaps). Snaps are asking you if you have tried certain products. If you have used them, be honest. Review only things you have used. After that, go to the front page, and see what's on the top. If you do not have those items or you have not tried them yet, then make a list; go down to Sephora or Ulta and test them out.
When someone reviews an eye shadow palette, I know when they did not try it, because those of us into makeup find out when someone is lying. It is evident. You do not have to own it, to be honest. Go to Ulta, swatch the Naked heat palette, and take pictures of the samples. Give your honest impressions, especially if you think it is not worth buying, and save someone the expense.
It is entirely okay to review something you do not own, at least in my opinion, as long as you have tested it and used it. If you want to get more high-end makeup boxes, you need to be on top of what is hot at Sephora. Sephora will give you samples of anything. Just ask, you can review Drunk Elephant and not purchase it because they will give you enough to try it for a few days. Want to get the Mom boxes? Then consider what you use for your kids.
It is not easy to get a box. Influenster only gives out so many boxes out, and many people want them. Some people want these boxes more than you do. They are going to put in the effort that it takes to get the box. Some people just get lucky; sometimes they want a 35-year-old woman with blond hair to test an individual item, and select who they do because she answered the survey the second she got it.
Influenster does a lot virtual box boxes where you get absolutely nothing. Sometimes it is a coupon, but you are doing these for the chance to win a Mega Voxbox. I have won once. It can be a lot of work to do the virtual vox boxes, but it also helps you put more effort into using the website. Doing these also helps you gauge how much a post like this will affect your social media accounts. Many followers will bounce if there is sponsored content or contests.
Influenster may seem complicated and confusing, but it is no harder than using Amazon is once you try it. Once you get a higher score, the work is not as hard, but you still have to log in at least once a week. Post a review. Complete your snaps. I am already working hard on building my social media accounts, so logging into Influenster at this point is no big deal.
The big deal is when you get the boxes. You want to unlock your Inflenster badge for that box by promoting that item. It is crucial you make it known that you received these items for free or as complimentary for testing purposes.
Once you start getting VoxBoxes, you have done it. Influenster is user-friendly. It take's a little bit of adjusting.
Social Media can be confusing. If you have many followers and interaction, stick to what you're doing. If you're struggling, try some of my tips and see what happens.
I am sitting here right now typing this up wearing Emporio Armani perfume I received for free in my last VoxBox. I received 138 dollars worth of Emporio Armani fragrance for free. I know what I am doing. I want you to be able to earn these wonderful beauty boxes as well.
Take my advice ladies and gents.