Why You Have No Followers On Instagram
Awhile back I wrote a post about how to get more Voxboxes from Influenster.
I am active in the blogging groups on Facebook I have been noticing a resurgence of bloggers talking about purchasing an ad on Instagram because their engagement is going down.
Problem is if you’re already at the point were you considering spending money to fix your Instagram account it’s not going to help you.
It may work for the accounts that have thousands of followers. Unless the ad is for tutorials or contests, they usually do not work. If you want followers, click bait is not going to help.
The problem is if you want to find people that are going to engage with your account. You could stand on the street corner and wave at every car in the hopes of meeting new people. Chances are nobody’s going to get out the car and talk to you; people may wave back that’s about it.
I am the Queen of analogies. Do you understand what I’m saying? You can stand there and wave but if you just stand there and do nothing else you won't get very far because you are standing in one place.
Chances are you are making huge mistakes when it comes to Instagram. Stop joining engagement pods to start. Every time I hear someone talk about Instagram pods I know where this conversation will go. Most pod members are not even following you so is it helping your account if someone that’s not following you is liking your pictures every once a while?
Engagement Pods are a massive waste of time. Not to mention you will get a lot of lame comments. Pod leaders make rules, but in large pods, it's hard to enforce. A random non-follower posting great shot is not going to help you grow. You may get five or twenty comments, but that will cost you the time it takes you to post five or twenty comments.
Click bait, excessive selfies, sexy photos are a colossal waste of time. Buying likes and comments or posting in blog groups for likes and comments for pictures like this is common. I’m not calling her out, but someone I am acquainted published a picture of her butt in tight pants in hopes of getting more attention. She is doing everything wrong trying to get attention for her website. She is not a fitness blogger her behind is irrelvant to her niche. It’s obvious she bought comments because it is a picture of a butt and someone comments that her shoes are great. You can’t even see her shoes.
I see blunders like this and worse all of the time.
Yeah, people will look at pictures like that, but you’re not going to be getting quality comments and they sure as heck are not going to get women to follow your blog. Your attracting perverts, not quality followers especially when you’re trying to attract women in your demographic read your blog.
If you are a female blogger in your 20s to 40s remember who you are trying to attract. Think about what you want to see on Instagram. Do you want to see someone’s butt, duckface, or tongue? Posting a ton of pictures of yourself if you are a fashion blogger and you’re taking pictures of your clothing are one thing most people get that. If your a beauty influencer posting pictures of your new makeup looks that's appropriate as well.
I do not want to see a picture of you every day. Your followers probably feel the same. Kids are cute but unless your a mom blogger with moms following you no one wants to see dozens of posts about your kids. Whining about your personal life or ranting is terrible too. That will get you unfollowed. There is a difference between friends and followers. Remember this is a professional account for you. Run your Instagram like a business. If you would not want your boss or mom to see, it delete it.
I want to see good pictures. I want to look at things that I want to buy. Places I want to go. Things that make me think, or smile. Instagram is all about the pictures. If your images are poor quality or you just post randomly and post whatever you feel you're hurting yourself. Be consistent.
Get a lens on your phone to help improve the quality of your pictures. They’re cheap on Amazon you can get more wide-angle shots, and you can get some better clear shots that way. Google how to take better pictures with your phone.
You can work hard to get more followers but if your posting inconsistent or poor content it won't help.
Get the deadweight out. Get an app to help you unfollow users that are not following you back. For now on only follow accounts you genuinely care about or like. Don’t follow people just because you think they’re going to follow you. The more people you follow, the less likely you will be able to engage with the people who follow you.
My method may be unusual to you, but if you want positive engagement and growth, you have to work for it. My approach can be a little confusing for some people. The gist is if you give you shall receive.
For example, I am a Disney Instagrammer. I’m going look at my primary competition. I check out accounts that have over 5,000 followers and high engagement. I also check out new profiles that are increasing. I scroll through their pictures and start looking at who is commenting on photos and who’s liking pictures. I’m going to go to those people’s profiles and look at them.
Now if this person has Disney pictures and posts content I enjoy I follow them. If they are posting things, I find it to be offensive/in poor taste, political, or I think that we don’t have anything in common I hit the back button right away. I follow the accounts I like and engage with them right away if possible.
Remember this is a real person not just a number. Treat them like a new friend. You cannot make friends if you cannot say hello and engage with them.
That’s all you do. If a user doesn't follow you back, give it time. The follow unfollow thing is for amateurs and climbers. The more you engage with people, the more likely you are to show up on their radar. People are more likely to follow you if you follow them.
On Twitter, it is considered tacky to be following a lot of people. On Instagram, it’s not, most of the truly successful Instagram account with genuine engagement that does not buy followers are following tons of people. Unless you signed up for Instagram and you were already famous you’re going to have to follow a lot of people in the beginning.
If someone has over ten thousand plus followers and are following 1,000 people it's likely they bought followers. Or followed and unfollowed. There are millions of pictures posted, and it's hard to get that much attention without a gimmick.
People take un-following personally. Do not unfollow people just because you start gaining more followers. Keep a separate personal account to keep up with friends and follow away.
Notice on large accounts the comment section can be mostly drama, and people are bashing each other. Or it’s people tagging friends it’s not usually genuine engagement with the blogger or their Instagram account itself. Comment's are lovely, but they are not everything.
Also, stop participating in follow loops those are for people like you who care about numbers. Your followers may see a follow loop as a sign of desperation plus they are just annoying.
The same goes for contests. Seriously stop reposting contests. Keep that on Facebook and Twitter where it seems to bother fewer people.
Facebook and Twitter are where people engage. Like I said Instagram is about the pictures it's all about marketing. Instagram will be the place where you potentially make the most money as a blogger for sponsored posts or as a social media influencer. Twitters 140 character policy is too restrictive. Instagram has become the place to promote any and everything.
Bloggers and Influencers live and die by social media because if we don’t have people coming to us from Instagram, Facebook, Twitter, Snapchat, Pinterest, and Stumble Upon we’re not going to get that much traffic. If I want people to find me, I won't hold out hope people are going to just Google show me the website of knowledge young lady that likes to talk about Disneyland and other crap.
Keep everything strictly rated PG-13 anytime you post on social media. Keep things clean and drama free. You are running the risk of offending your followers.
Most people do not do the Bye Felica act and chew you out in the comment section. Most offended people will unfollow unceremoniously. If your numbers are decreasing it a sign, you did something wrong. Consider evaluating your posts and archive the ones with low engagement.
If you want Instagram to be your showcase for sponsorships, think about the big picture.
I’m a Disney Fan account, and I do not let my niche limit me. I did a sponsored post from Evian via Brand Backer which means I got the facial spray for free in exchange for a picture. Instead of seeing the Evian opportunity and thinking I won't get this campaign I made a pitch that would integrate with my account.
I took the Evian Facial Mist to Disneyland and shot it in several spots. Then when I posted, I talked about how I use it when it's hot and how it keeps my makeup looking fresh. I can't do that on Twitter with 140 characters, and I don't want to lose my followers by making bad choices.
I may not have a beauty account on Instagram, but I found a way to make it fit and not confuse my followers or make it seem spammy. It also helped me gain new followers that may not have noticed me otherwise. I imagine the people who decided to follow me because of that post like makeup and Disney. That person may like Disney but follow mostly beauty accounts. Be smart when taking risks or trying new things.
If you recently lost followers but did a sponsored post that may be why. If your a lifestyle blogger and never post about food and suddenly collaborate with a brand that requires an Instagram post and post an ad they give you people may think you have sold out. Or just hate ads.
Most followers and readers don't know how much time and money we put into our blogs and accounts. When an offer that may pay or give you a freebie you want or need comes along, it may be hard to say no. So make sure if you decide to collab make sure you have control over what you post and make it fit.
A friend of mine who works hard on her blog agreed to do a post that did not fit because she had an emergency and needed money. She's never made a profit and was in a real bind. The company she worked with allowed her to delete it after a few weeks, but she was worried she would lose followers. She did lose followers about thirty, and she likely won't get them back. She can't caption the post hey I'm starving, and I need $10. Ten dollars buys a few weeks worth of ramen.
A picture of canned beans may scare people off. But a bowl of chili with a caption like I bet you did not know I make a mean bowl of chili with the hashtag #ad and #sponsored is more personal and ethical and less commercial.
This post seriously got away from me. I wanted to help some lovely bloggers who are struggling on Instagram, and there is more to lack of growth than it seems.
One lousy post even a misspelling can damage your account. If you keep shelling out money for ads and never see real results, there is a reason. Ads don't work. It is your fault if people are not interacting with your account. There I said it.
It's because you're just posting and expecting something to happen. You know better if you're a blogger. You can't hit publish and expect magic. There is a saying you can wish in one hand and crap in the other and see which one fills up first.
There are hundreds if not thousands of accounts similar to yours and millions of pictures. People will not just find you and seek you out if you do not know what you're doing. Sure some of the generic tips like use the right hashtags help but you can't rely on hashtag alone.
Remember bloggers who blog about blogging and social media make money from your clicks. Some of you even pay for courses and ebooks. Solving your problems affects their bottom lines. They may not be giving you bunk advice but they sure as heck are not going to tell you what you need to hear. Stop reading guides and start engaging if you want engagement. Keep your posts drama free and never go too far outside the box.
I hope this helped you.