Why You Have No Followers On Instagram
I am active in the blogging groups on Facebook I have seen bloggers asking about purchasing an ad on Instagram because their engagement is going down.
Problem is if you’re already at the point where you are considering spending money to fix your Instagram account it will not help you.
It may work for the accounts that have thousands of followers. Unless the ad is for tutorials or contests, they rarely work. If you want followers, click bait will not help.
You want followers that will engage with your account. You could stand on the street corner and wave at every car hoping to meet new people. People may wave back but that’s about it.
I am the Queen of analogies. Do you understand what I’m saying? You can stand there and wave but if you stand there and do nothing else you won't get very far because you are standing in one place.
Chances are you are making huge mistakes with Instagram. Stop joining engagement pods to start. Every time I hear someone talk about Instagram pods I know where this conversation will go. Most pod members are not even following you so is it helping your account if someone that’s not following you likes your pictures every once a while?
Engagement Pods are a massive waste of time. Not to mention you will get a lot of lame comments. Pod leaders make rules, but in large pods, it's hard to enforce. A random non-follower posting great shot will not help you grow. You may get five or twenty comments, but that will cost you the time you take to post five or twenty comments.
Click bait, excessive selfies, and sexy photos are a colossal waste of time. Buying likes and comments or posting in blog groups for likes and comments for pictures like this is common. I’m not calling her out, but someone I am acquainted published a picture of her butt in tight pants hoping to get more attention. She is doing everything wrong trying to get attention for her website. She is not a fitness blogger so her behind is irrelevant to her niche. It’s obvious she bought comments because it is a picture of a butt and someone comments that her shoes are great. You can’t even see her shoes.
I see crappy pictures like this and worse often.
Those pictures get views but you’re not going to get quality comments. This is also not the best way to get women to follow your blog. You're attracting perverts, not quality followers when you’re trying to attract women in your demographic read your blog.
If you are a female blogger in your 20s to 40s remember who you are trying to attract. Think about what you want to see. Do you want to see someone’s butt, duckface, or tongue? Posting a ton of pictures of yourself if you are a fashion blogger and you’re taking pictures of your clothing are one thing most people get that. If you're a beauty, influencer posting pictures of your new makeup looks that's appropriate.
I don't want to see a daily selfie. Your followers feel the same. Kids are cute but unless you're a mom blogger with moms following you, no one wants to see dozens of posts about your kids. Whining about your personal life or ranting is terrible too. That will get you unfollowed. There is a difference between friends and followers. Remember this is a professional account for you. Run your Instagram like a business. If you would not want your boss or mom to see, it delete it.
I want to see good pictures. Show me things I want to buy. Places I want to go. Things that make me think, or smile. Instagram is all about the pictures. If your images are poor quality or you post randomly and post whatever you feel you're hurting yourself. Be consistent.
Get a lens on your phone to help improve the quality of your pictures. They’re cheap on Amazon you can get more wide-angle shots, and you can get better clear shots that way. Google how to take better pictures with your phone.
You can work hard to get more followers but if you're posting inconsistent or poor content, it won't help.
Get the deadweight out. Get an app to help you unfollow users are not following you back. Only follow accounts you care about or like. Don’t follow people just because you think they will follow you. The more people you follow, the less likely you will engage with the people who follow you.
My method may be unusual to you, but if you want positive engagement and growth, you have to work for it. My approach can be confusing. The gist is if you give you shall receive.
For example, I am a Disney Instagrammer. My goal is to look at my primary competition. I check out accounts that have over 5,000 followers and high engagement. I scroll through their pictures and look at who is commenting on photos and liking pictures. Click on those profiles.
Now if this person has Disney pictures and posts content, I enjoy I follow them. If they are posting things, I find it to be offensive/in poor taste, political, or I think we have nothing in common I hit the back button right away. I follow the accounts I like and engage with them right away if possible.
Remember this is a real person not just a number. Treat them like a new friend. You cannot make friends if you cannot say hello and engage with them.
That’s all you do. If a user doesn't follow you back, give it time. The follow unfollow thing is for amateurs and climbers. The more you engage with people, the more likely you are to show up on their radar. People are more likely to follow you if you follow them.
Some think it is tacky to follow a lot of accounts. On Instagram most of the successful Instagram accounts with genuine engagement that does not buy followers are following tons of people. Unless you signed up for Instagram and you were already famous, you will follow many people in the beginning.
If someone has over ten thousand plus followers and are following 1,000 people it's likely, they bought followers. Or followed and unfollowed. With millions of pictures posted it's hard to get attention without a gimmick.
People get upset if you un-follow them. Do not unfollow people just because you gain more followers. Keep a separate personal account to keep up with friends and follow away.
People place too much value on comments. For many popular accounts the comments be full of drama with people bashing each other. Or it’s people tagging friends it’s not genuine engagement with the blogger or their Instagram account itself. Comment's are not everything.
Also, stop taking part in follow loops those are for people like you who care about numbers. Your followers may see a follow loop as a sign of desperation plus they are just annoying.
The same goes for contests. Stop reposting contests. Keep that on Facebook and Twitter where it seems to bother fewer people.
Instagram is where you may make the most money for sponsored posts as a social media influencer. Twitters 140 character policy is too restrictive. Instagram has become the place to promote any and everything.
Bloggers and Influencers live and die by social media. If we don’t have traffic from Instagram, Facebook, Twitter, Snapchat, Pinterest, and Stumble Upon we will not get to succeed. If I want people to find me, I won't hope people will find me if I write quality content.
Keep everything rated PG-13 at the most anytime you post on social media. Keep things clean and drama free. If you do not you risk offending your followers. If your numbers are decreasing it is a sign, you did something wrong. Consider evaluating your posts and archive the ones with low engagement.
If you want Instagram to be your showcase for sponsorships, think about the big picture.
I’m a Disney Fan account, and I do not let my niche limit me. I did a sponsored post from Evian via Brand Backer which means I got the facial spray for free for a picture. Instead of seeing the Evian opportunity and thinking I won't get this campaign I made a pitch that would integrate with my account.
I took the Evian Facial Mist to Disneyland and shot it in several spots. Then when I posted, I talked about how I use it when it's hot and how it keeps my makeup looking fresh. I can't do that on Twitter with 140 characters, and I don't want to lose my followers by making bad choices.
I may not have a beauty account on Instagram, but I made it fit and not confuse my followers or make it seem spammy. It also helped me gain new followers that may not have noticed me otherwise. I imagine the people who followed me because of that post like makeup and Disney. That person may like Disney but follow beauty accounts. Be smart when taking risks or trying new things.
If you lost followers but did a sponsored post that may be why. If you're a lifestyle blogger and never post about food and collaborate with a brand that requires an Instagram post and post an ad they give you people may think you have sold out. Or just hate ads.
Most followers and readers don't know how much time and money we put into our blogs and accounts. When an offer that may pay or give you a freebie you want or need comes along, it may be hard to say no. So make sure if you decide to collab make sure you have control over what you post and make it fit.
A friend of mine who works hard on her blog agreed to do a post that did not fit because she had an emergency and needed money. The company she worked with allowed her to delete it after a few weeks, but she was worried she would lose followers. She lost followers about thirty, and she likely won't get them back. She can't caption the post hey I'm starving, and I need $10.
A picture of canned beans may scare people off. But a bowl of chili with a caption like I bet you did not know I make a mean bowl of chili with the hashtag #ad and #sponsored is more personal and ethical.
One lousy post even a misspelling can damage your account. If you keep shelling out money for ads and never see real results, there is a reason. Ads don't work. It is your fault if people are not interacting with your account. There I said it.
It's because you're just posting and expecting something to happen. You know better if you're a blogger. You can't hit publish and expect magic.
There are hundreds if not thousands of accounts similar to yours and millions of pictures. You must work hard. Sure some generic tips like use the right hashtags help but you can't rely on hashtags alone.
Remember bloggers who blog about blogging and social media make money from your clicks. Some of you even pay for courses and ebooks. Solving your problems affects their bottom lines. They may not be giving you bunk advice but they sure as heck will not tell you what you need to hear. Stop reading guides and engage if you want the engagement. Keep your posts drama free and never go too far outside the box.
I hope this helped you.